Okay — so somehow we convinced VISA+the NFL to create a commercial showcasing the origin story of Pittsburgh Steelers Mascot Steely McBeam. We pitched, “felt men in the real world” and somehow got it through. It originally started in a hospital birthing room with felt emerging from the womb, but we all have to make sacrifices. Hilarious either way.
We also cut a couple of shorter, bespoke spots for social off the same shoot.